Marketing that drives ACTION
Our brand-centered approach leads to a strategic mix of thought leadership and creative solutions designed to move people to action.
LIGHTFORCE CAPABILITIES
BRANDING
We'll help craft a compelling position for your new product, or revitalize the brand you have with visual, voice and internal branding.
MARKETING
STRATEGY
RESEARCH
We can add clarity to a shifting target audience, test a new product or investigate and develop an Environmental Scan for foundational strategy programs.
Tap our proprietary Financial Preparedness and Work | Life Experience research methodologies to help you understand and engage your members.
CONTENT
Rich, readable reports and branded content that connects you with your audience.
DESIGN
Expertly designed, compelling reports, websites, microsites and interactive PDFs.
LIGHTFORCE EXPERIENCE
A GOOD IDEA CAN COME FROM ANYWHERE
For us, fresh thinking and solid problem-solving thrives on listening, collaboration and being open to new ideas.
CLIENTS
Over the past 18 years, we've partnered with clients to solve complex marketing
problems both as a process partner and as a creative resource.
Click on a client logo to read a short case study brief.
LEADERSHIP
Founded by Kim Crisanti in 2006 as a virtual marketing firm (before work-from-home was the norm), LightForce Marketing went against the grain of traditional small agency start-ups dealing with overhead, and talent turnover.
With national clients, our virtual model – along with the right technology -- has enabled us to step in quickly, advance projects smoothly, bring in the right talent for the assignment, and deploy communications programs with the productivity of a much larger team.
Kim Crisanti
President, Marketing Strategist
With a talent for using market research to uncover and leverage insights, Kim is an entrepreneurial marketing and communications professional accomplished in branding and strategic marketing communications.
An effective and energetic communicator, facilitator and process partner, Kim combines strong marketing discipline with passion, insightfulness and a proven ability to seize opportunity and initiate positive change for her clients.