Marketing that drives ACTION
Brand-centered approach, strategic mix of thought leadership, and creative solutions
designed to move people to action.
LIGHTFORCE CAPABILITIES
BRANDING
"A brand lives in the mind of a consumer." Create a new brand from scratch with our naming services, visual and voice branding. Sharpen your position and amplify results with measurable marketing programs. Learn how to create a disciplined internal branding program following a rebrand.
MARKETING
STRATEGY
RESEARCH
Conduct an actionable, comprehensive environmental scan to guide strategic planning. Clarify shifting target audiences and segments, size market potential, test new product concepts, and assess your member's financial preparedness for retirement with proprietary market research.
Proprietary Financial Preparedness Report™ research methodology helps you listen to your members' needs and concerns, and engage your members with relevant, educational retirement content they can't get anywhere else. Proven methodology to go from survey to branded report for associations.
CONTENT
A rich, readable Financial Preparedness Report completely customized to your audience, can provide relevant personal financial education and relevant benchmarks assisting your members as they plan for retirement. Branded content program pods builds thought-leadership for years.
DESIGN
Completely custom research reports designed for your member audience. Original, creative reports brings the voices of your members to life with rich verbatim and stunning charts in your brand's look and feel.
LIGHTFORCE EXPERIENCE
A GOOD IDEA CAN COME FROM ANYWHERE
Fresh thinking and solid problem-solving skills includes effective collaboration with client teams to open doors to new opportunities.
CLIENT PARTNERS
Since 2006 LightForce Marketing has partnered with senior client leaders to solve complex marketing problems as an ideator, process partner, market research expert, and branding resource.
LIGHTFORCE LEADERSHIP
Founded by Kim Crisanti in 2006, LightForce Marketing™ went against the grain of traditional small agency start-ups, focusing instead on solving C-level strategic marketing problems with clients across the U.S.
We step in quickly, advance projects smoothly, bring in the right design and writing talent, and deploy communications programs with the productivity of a much larger team.
Kim Crisanti
President, Marketing Strategist
With a talent for using market research to uncover and leverage insights, Kim is an entrepreneurial marketing and communications professional accomplished in branding and strategic marketing communications.
An effective and energetic communicator, facilitator and process partner, Kim combines strong marketing discipline with passion, insightfulness and a proven ability to seize opportunity and initiate positive change for her clients.