Open a new timely relevant conversation with your members

Ignite member engagement and build thought-leadership with a custom Financial Preparedness Report™ for your industry.

  • Associations
  • Affinity Groups
  • Trade Organizations
Member engagement that drives website visits
Member_Content_Financial_Preparedness_For_Retirement
RESEARCH-LED CONTENT

Financial Preparedness Report for Associations

What can your members learn from peers in your industry who are financially prepared for retirement? Share data, education and candid advice they can’t get anywhere else. 

Member Insights

Develop a deeper understanding of your membership, including core members and emerging segments. Uncover personal financial and retirement insights and share relevant benchmarks that can uniquely serve your members as they shore up their plans for a secure retirement.

Proven Research Methodology

Field-tested survey instrument and member engagement emails. Designed to be easy-to-implement. We handle the complexities from member survey, to analysis, to internal report, to a branded Financial Preparedness Report your members will want to read.

Rich, Readable Content

Retirement data and advice that makes sense, delivered with a side of wisdom.

Original, creative Financial Preparedness Report brings your association's data and the voices of your members to life with rich verbatim plus a trove of proprietary educational content tailored to your members, from your members.

Financial Preparedness Report™ Success Stories

A proven strategy to grow member engagement and strengthen your value proposition.

BY THE NUMBERS

Research-led Proprietary Custom content that drives results

21,000+ members

Have taken the Financial Preparedness survey

75%+

Ask to see the results after taking the survey

12 years

Of field-testing and research validation  
 
ABOUT

Kim Crisanti, President | Senior Marketing Strategist

I founded LightForce Marketing in 2006, going against the grain of traditional agency start-ups, with a virtual agency model, solving C-level strategic marketing and branding initiatives across industries.

Now I work with national associations and affinity insurance leaders focusing on the human side of InsurTech—understanding members as people first—in order to effectively address their specific needs.

Associations are in a unique position to help their members meet their long-term personal financial goals. 
Our proprietary Financial Preparedness Report™ methodology gives associations and affinity insurance leaders a turnkey way to open a new conversation with current and new members sparked by their desire to achieve a secure retirement after a career in the profession.

Kim-Crisanti-Photo

What clients have to say

Our goal: Drive action and affinity for our clients.

The Financial Preparedness Reports LightForce created and produced for us were excellent.  The finished product was really well done and the content within the reports was extremely popular with U.S. physicians.

J. Michael Hegwood AVP, Brokerage Marketing
AMA Insurance

Whether they were engaged to lead, or to augment my internal marketing teams to stretch perspectives and increase speed, they’ve always delivered solid results.

Chris Burke President & CEO
AGIA Affinity

They immersed themselves deeply in our business and over time, continued to build our collective knowledge of our physician constituents with energizing research studies turned into proprietary content.

Denise S. Friday VP, Sales & Marketing
AMA Insurance

They are a driven and innovative group with broad business experience and a keen ability to guide clients to think differently, take calculated risks based on analytics, and consistently deliver high-impact results.

Anna Mason VP, General Manager
Women's Foodservice Forum

 LightForce created the Insider’s Field Guide which quickly became a well-read and respected source of information among our salesforce, and positioned National Accounts in a way that set us apart.

Ann Nickolas VP, National Accounts
Stericycle Inc.

It was refreshing to work with Kim and her team because they took the time to get to know us and our products. Their branding ideas were creative and unique and gave a fresh look to our company.

Ann C. Fitzgerald President
ACFitzgerald
GET STARTED

Actionable insights for association affinity insurance leaders

Let’s talk about working together to achieve your member goals.

Contact information:

Kim Crisanti

Linkedin