Open a new timely relevant conversation with your members

Ignite member engagement and build thought-leadership with a custom Financial Preparedness Report™

  • Associations
  • Affinity Groups
  • Trade Organizations
Member engagement that drives website visits
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RESEARCH-LED CONTENT

Financial Preparedness Report for Associations

Unique opportunity for associations to share breakthrough content your members will trust. Attract new members with a proven member engagement tool that leads to valuable content they can’t get anywhere else. 

Member Insights

Develop a deeper understanding of your membership as a whole, including timely data on core members and emerging segments. Uncover insights that can uniquely serve your members – peer benchmarks and data to help shore up their plans for a secure retirement.

Proven Research Methodology

Field-tested survey instrument and member engagement emails. Easy-to-implement program - we handle the complexities from member survey, to analysis, to internal report, to a branded Financial Preparedness Report your members will want to read.

Rich, Readable Content

Drive website visits and member engagement with custom content.

Original, creative Financial Preparedness Report brings your association's data and the voices of your members to life with rich verbatim and stunning charts in your brand’s look and feel.

Financial Preparedness Report™ Success Stories

A proven strategy to grow member engagement and strengthen your value proposition.

BY THE NUMBERS

Research-led Proprietary Custom content that drives results

21,000+ members

Have taken the Financial Preparedness survey

75%+

Ask to see the results after taking the survey

12 years

Of field-testing and research validation  
 
ABOUT

Kim Crisanti, President | Senior Marketing Strategist

I founded LightForce Marketing in 2006, going against the grain of traditional agency start-ups, focusing instead on a virtual agency model, solving C-level strategic marketing and branding initiatives across industries.

Now I work with national associations and affinity insurance leaders focusing on the human side of InsurTech—understanding members as people first—in order to effectively address their specific needs.

Associations are in a unique position to help their members meet their long-term personal financial goals. 
Our proprietary Financial Preparedness Report™ methodology gives associations and affinity insurance leaders a turnkey way to open a new conversation with current and new members sparked by their desire to achieve a secure retirement after a career in the profession.

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What clients have to say

Our goal is to drive action for our clients while building affinity.

The Financial Preparedness Reports LightForce created and produced for us were excellent.  The finished product was really well done and the content within the reports was extremely popular with U.S. physicians.

J. Michael Hegwood AVP, Brokerage Marketing
AMA Insurance

Whether they were engaged to lead, or to augment my internal marketing teams to stretch perspectives and increase speed, they’ve always delivered solid results.

Chris Burke President & CEO
AGIA Affinity

They immersed themselves deeply in our business and over time, continued to build our collective knowledge of our physician constituents with energizing research studies turned into proprietary content.

Denise S. Friday VP, Sales & Marketing
AMA Insurance

They are a driven and innovative group with broad business experience and a keen ability to guide clients to think differently, take calculated risks based on analytics, and consistently deliver high-impact results.

Anna Mason VP, General Manager
Women's Foodservice Forum

 LightForce created the Insider’s Field Guide which quickly became a well-read and respected source of information among our salesforce, and positioned National Accounts in a way that set us apart.

Ann Nickolas VP, National Accounts
Stericycle Inc.

It was refreshing to work with Kim and her team because they took the time to get to know us and our products. Their branding ideas were creative and unique and gave a fresh look to our company.

Ann C. Fitzgerald President
ACFitzgerald
GET STARTED

Actionable insights for association affinity insurance leaders

Let’s talk about working together to achieve your member goals.

Contact information:

Kim Crisanti

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