Branding that drives results.

With discipline and creativity, we create new brands from scratch, sharpen your position and bring your brand promise to life.

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INTERNAL BRANDING

Measurable internal brand programs

Well-executed internal branding efforts did more for MSI than motivate and increase understanding and support from employees.

  • Lead to internalization of brand values
  • Invited greater synergy within teams
  • Opened doors for new collaboration
  • Facilitated change
INTERNAL BRANDING

Activate positive change through your rebrand

Comprehensive training program motivates and educates 35,000 employees to action.

  • Emphasized brand education
  • Operationalized the brand promise
  • Activated internal Brand Network
  • Fostered adoption of brand voice
  • Measured results
BRAND REVITILIZATION

Energetic rebranding helps build momentum.

Disciplined creative process to guide successful businesses like ACFitzgerald to the next level.

  • Foundational brand platform
  • Clear articulation of the brand promise
  • Sharper positioning
  • Polished, differentiating look and feel, identity
  • Website design, content writing

See what clients have to say

Our brand-centered approach, strategic mix of thought leadership, and surprising creative solutions move people to action.

 

The Financial Preparedness Reports LightForce created and produced for us were excellent.  The finished product was really well done and the content within the reports was extremely popular with U.S. physicians.

J. Michael Hegwood AVP, Brokerage Marketing
AMA Insurance

Whether they were engaged to lead, or to augment my internal marketing teams to stretch perspectives and increase speed, they’ve always delivered solid results.

Chris Burke President & CEO
AGIA Affinity

They immersed themselves deeply in our business and over time, continued to build our collective knowledge of our physician constituents with energizing research studies turned into proprietary content.

Denise S. Friday VP, Sales & Marketing
AMA Insurance

They are a driven and innovative group with broad business experience and a keen ability to guide clients to think differently, take calculated risks based on analytics, and consistently deliver high-impact results.

Anna Mason VP, General Manager
Women's Foodservice Forum

 LightForce created the Insider’s Field Guide which quickly became a well-read and respected source of information among our salesforce, and positioned National Accounts in a way that set us apart.

Ann Nickolas VP, National Accounts
Stericycle Inc.